Intellicast.com Weather E-Mail

Email Marketing

April 2007

A redesign of the Intellicast Weather E-mail to match the new style guide of Intellicast.com. Members can create an account and request an HTML or Text e-mail, select which days of the week they would like to receive it, and finally their location.

The challenge to this design was typical of most e-mail design: dealing with the various e-mail programs. A full day along was spent on testing and altering the code to work as best it could in Outlook (all versions), AOL, Gmail, Hotmail, Yahoo, among others. I researched all the nuances of each of the programs in order to update the code to best suit all programs. While the e-mails do not match 100% in all versions, we matched it as closely as possible, and provided clear information even when images are blocked from their mail servers.

Relevant link: http://beta.intellicast.com/Tools/WeatherEmail.aspx

Tools used:

• Adobe Photoshop
• HTML/CSS
• Visual Studio