ShelleyChhabra.com

Logo Design

December 2005

From Shelley's site: Shelley Chhabra is the latest addition to the vast and vibrant Indian Bridal Fashion industry. Her collections feature classic and modern Indian wedding dresses and sophisticated gowns that are perfect for the bride who wants an ethnic look and combine multiple traditions.

She is also a friend of mine. She was looking to create a brand new website for herself as she began a new business, and our first step was to come up with a brand and logo for her, as she would put labels on all her clothing. My idea was to have her signature as the logo, since using a general script font was not as personal to her. After having her try a few takes with a thick marker, we scanned the image in, and then I traced and adjusted it in Illustrator. It is still currently in use.

Relevant link: http://www.shelleychhabra.com

Tools used:

• Adobe Illustrator