Boston Consulting Group

Email Marketing

May 2002

This project would be the 2nd 4SLICE had had with BCG. The first project targetted recruiters and creating an XML driven site for college students to find out more about BCG. The email campaign was a follow-up.

The emails were already designed by the marketing department, but a build was needed to ensure the emails worked in all email clients, such as Outlook, AOL, and Hotmail. Only minor tweaks in designs were done to this. Testing all the clients was the longest part of the project

The final part of the campaign involved having a form created as part of a survey, as well as building the thank you page. Again, the design was taken care of for the most part, but the build and tweaks were taken care of by me.

Relevant link:

Tools used:

• Adobe Photoshop
• Macromedia Dreamweaver
• HTML/CSS